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Marcus Spurway & Club Parfum: premium design for two perfume houses, from visual identity to training booklets
Écrit par
Mathilde Bréhaut
Designer chez Design Elite
Mise à jour le
June 7, 2026
min
The challenge: supporting two demanding perfume houses, with distinct needs and simultaneous emergencies
Marcus Spurway is a perfume house founded in 1825. Bicentennial, based in Cannes, with a history and positioning that extend well beyond the simple bottle. Club Parfum is their second brand - specialized in direct sales via a network of independent consultants, workshops for individuals, two product worlds: Beauty and Home.
Two brands, the same Commando subscription. Two teams on the customer side: the product team, which works on packaging and goodies offered to customers, and the marketing team, which produces all the training materials for salespeople and brand ambassadors, as well as visuals for social networks.
When Marcus Spurway contacts us via an advertisement, the timing is tight: they are preparing events for their field teams and need training booklets ready to be printed, to be distributed at ambassador gatherings. Booklets of several tens or even hundreds of pages, sometimes two interlocutors with simultaneous emergencies on different subjects.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
Our intervention: logos validated the first time, volume training booklets, and adaptation to their process
Our scope at Marcus Spurway and Club Parfum is broad and varied:
- Creation of logos for new product references, in strict compliance with the DNA and graphic charter of each brand
- Packaging and design of customer goodies
- Variations of visual identities for new ranges
- Training booklets for salespeople and ambassadors - sometimes a hundred pages per booklet, ready for printing and distribution
- Internal decks and presentations
- Social media visuals and meta assets for both brands
What characterizes this collaboration: Marcus Spurway already had an established process for working with agencies and design teams. There's no question of asking them to adapt to us. The opposite has happened - and that is one of the strengths of Design Elite: integrating into existing workflows without friction.
A strong indicator of the quality of our understanding of the brand: the logos were validated almost on the first try, because we caught Marcus Spurway's DNA and spirit early enough that we didn't need to go back and forth multiple times.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
Collaboration is still active. More than a dozen product booklets - some of a hundred pages each, ready for printing and distribution at brand events. Quickly validated logos, consistent visuals on both brands, and a team that knows how to manage two simultaneous emergencies without destabilizing each other.
What this collaboration shows: that a bicentennial house, with all the legitimacy and history that it carries, also has constant and varied design needs. Prestige does not erase operational constraints - on the contrary, it amplifies them. Design Elite meets these two dimensions: quality at the height of the positioning, and speed at the height of the volumes.
Working with Marcus Spurway and Club Parfum is also a particular source of pride: producing design for a house founded in 1825 that continues to innovate and develop two centuries later.
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