Brand identity design services: logo, palette, typography and brand guidelines

Each package comes with a fixed quote, sent within 24 hours after a 30-minute call. The amount depends on the scope: Essential brand identity, Brand identity and guidelines, or Full branding. If you need design work every month, the Prestige Plan at €949.90 excl. VAT covers 3 requests a month. Our guides on branding package costs and brand guidelines costs compare what agencies, freelancers and platforms charge.

A brand identity designer turns your positioning into a visual system. That means the logo, the color palette, the typography and the graphic style, plus the rules for using them together. At Design Elite the designer works from a written positioning brief and an approved mood direction, with a dedicated project manager running the schedule.

Every package includes a written positioning brief, a mood direction, a logo in three directions with its variations, a color palette and typography. The larger packages add graphic style elements, the identity applied to real surfaces, a brand guidelines PDF and templates for your everyday collateral. Every file is delivered in AI, SVG, EPS and PNG, with full rights transferred to you.

Yes. A startup needs an identity that survives a pitch deck, a landing page and a social feed from day one, without an agency budget. A small business needs a system its own team can apply without calling a designer for every asset. The packages are scoped for both, and the subscription takes over when the volume of requests grows.

A logo is one mark. A brand identity is the system that mark lives in: palette, typography, graphic style, and the way they combine on your surfaces. A logo on its own leaves every other decision open, which is why decks, posts and pages start to drift. If you only need the mark, see our logo design services.

The first concepts arrive within 48 hours. Mood direction, logo rounds, palette and typography then come in approved stages, followed by the applications and the guidelines. In practice, your review speed moves the schedule more than production does, so your project manager sets the dates with you at the start.

Brand guidelines are included in the Brand identity and guidelines and Full branding packages. The PDF documents the logo clear space and minimum size, the Hex, RGB, CMYK and Pantone values, the type scale, and the graphic style, each with a correct example and a counter-example. It is written so your team can produce on-brand work without calling a designer.

It is risky when it throws away what customers already recognize. A refresh keeps the silhouette, the dominant color or the letterform people know, and fixes what has aged. A full rebrand is justified when the business has changed so much that the old identity now misleads people. We audit the current identity before recommending either path, as explained on our logo redesign and brand refresh page.