Brand guidelines your team can actually apply
- Type rules, palettes and grids, properly documented
- Print and digital applications ready to hand over
- A document your team and suppliers can genuinely work from
Brand guidelines nobody applies are worth nothing
Plenty of brands own an unusable set of guidelines: too vague, too rigid, or impossible to find. The problem is rarely the design. It is the documentation.
A dedicated team that masters acquisition mechanics
Des variations créatives rapides pour vos tests A/B
Une production premium, cohérente avec votre branding
Un processus ultra simple : vous demandez, on produit
What makes brand guidelines unusable
Rules so vague that everyone interprets them differently
No concrete examples on the materials you actually produce
A frozen document that cannot follow the brand as it grows
Files scattered where nobody on the team can find them

What usable guidelines look like
Precise rules, illustrated with real use cases
Every print and digital application supplied
A living document, updated through your subscription
Centralized source files that belong to you

What your brand guidelines contain
Logo and its variants with clear space and minimum sizes, color palette with print and screen references, typographic hierarchy, grids and spacing, image treatment, usage rules and counter-examples. We document each decision so your team and your suppliers apply the brand without guessing.
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Guidelines that grow with the brand
A frozen set of guidelines is obsolete within a year. Your subscription keeps you connected to the team that built them, to extend the document to new formats, add rules and keep it aligned with where the brand is actually going.
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Why choose Design Elite for brand guidelines
Guidelines documented to be applied, by a team that stays available to extend them.
Documented, not just designed
Every rule comes with concrete examples and counter-examples. Your team knows what to do, and just as importantly what not to do.
A document that evolves
New surfaces, new rules, new formats: your guidelines extend through the subscription instead of going stale.
Usable by your suppliers
Printers, developers, social managers: everyone works from the same document, with the same precise references.
A design subscription for your guidelines and their applications
Pick the plan that matches the scale of your brand. No commitment, cancel anytime.
Bénéficiez de réduction en vous engageant
Prestige Plan
€949.90/month excl. VAT
Ideal for starting without hiring a designer.
Includes monthly
3 graphic requests / month
1 request at a time
Unlimited revisions
Motion design
Collaboration
Dedicated Project Manager
Access for your whole team
Centralized Communication
Secure Design Elite Platform
Weekly video call
Your plan also includes
Pause or cancel anytime
You own the source files
Elite Plan
€1,399.90 /month excl. tax
Our most popular plan for marketing teams operating at cruising speed.
Includes monthly
Unlimited Graphic Requests
1 request at a time
Unlimited Revisions
Motion Design
Collaboration
Dedicated Project Manager
Access for your entire team
Centralized Communication
Secure Design Elite Platform
Weekly video call
Your plan also includes
Pause or cancel anytime
You own the source files
Commando Plan
€2,099.90 /month excl. tax
For teams that want to make a very big impact.
Included monthly
Unlimited design requests
2 active requests concurrently
Unlimited Revisions
Motion design
Collaboration
Dedicated Project Manager
Access for your entire team
Centralized Communication
Secure Design Elite Platform
Weekly video call
Your plan also includes
Pause or cancel anytime
You own the source files
Prestige Plan
€899.90 /month excl. VAT
-€150
€949.90
Ideal for starting without hiring a designer.
Includes monthly
3 design requests / month
1 request at a time
Unlimited Revisions
Motion Design
Collaboration
Dedicated Project Manager
Access for your entire team
Centralized Communication
Secure Elite Design Platform
Weekly video call
Your plan also includes
Pause or cancel anytime
You own the source files
Elite Plan
€1,299.90 /month excl. VAT
-€300
€1,399.90
Our most popular plan for well-established marketing teams.
Includes monthly
Unlimited design requests
1 request at a time
Unlimited revisions
Motion design
Collaboration
Dedicated project manager
Access for your entire team
Centralized communication
Design Elite Secure Platform
Weekly video call
Your plan also includes
Pause or cancel anytime
You own the source files
Commando Plan
€1,999.90 /month excl. VAT
-€300
€2,099.90
For teams ready to make a huge impact.
Included monthly
Unlimited design requests
2 active requests in parallel
Unlimited revisions
Motion design
Collaboration
Dedicated project manager
Access for your entire team
Centralized communication
Secure Design Elite Platform
Weekly video call
Your plan also includes
Pause or cancel anytime
You own the source files
Prestige Plan
807.40 € /month excl. tax
-855 €
949.90 €
Ideal for starting without hiring a designer.
Includes each month
3 design requests / month
1 request at a time
Unlimited revisions
Motion design
Collaboration
Dedicated project manager
Access for your entire team
Centralized communication
Secure Elite Design Platform
Weekly video call
Your plan also includes
Pause or cancel anytime
You own the source files
Elite Plan
€1,189.90 /month ex. VAT
-€1,260
€1,399.90
Our most popular plan for established marketing teams.
Includes monthly
Unlimited design requests
1 request at a time
Unlimited revisions
Motion design
Collaboration
Dedicated project manager
Access for your entire team
Centralized communication
Secure Design Elite Platform
Weekly video call
Your plan also includes
Pause or cancel anytime
You own the source files
Commando Plan
€1,784.90 /month excl. VAT
-€1,890
€2,099.90
For teams that want to make a huge impact.
Included monthly
Unlimited design requests
2 concurrent active requests
Unlimited revisions
Motion design
Collaboration
Dedicated project manager
Access for your entire team
Centralized communication
Secure Design Elite Platform
Weekly video call
Your plan also includes
Pause or cancel anytime
You own the source files
Prestige Plan
759.90 € /month excl. VAT
-2,280 €
949.90 €
Ideal for getting started without hiring a designer.
Includes each month
3 design requests / month
1 request at a time
Unlimited revisions
Motion design
Collaboration
Dedicated project manager
Access for your entire team
Centralized communication
Secure Design Elite Platform
Weekly video call
Your plan also includes
Pause or cancel anytime
You own the source files
Elite Plan
€1,119.90 /month excl. VAT
-€3,360
€1,399.90
Our most popular plan for established marketing teams.
Includes monthly
Unlimited design requests
1 request at a time
Unlimited revisions
Motion design
Collaboration
Dedicated project manager
Access for your entire team
Centralized communication
Secure Design Elite Platform
Weekly video call
Your plan also includes
Pause or cancel anytime
You own the source files
Commando Plan
€1,679.90 /month excl. tax
-€5,040
€2,099.90
For teams that want to make a huge impact.
Includes monthly
Unlimited design requests
2 concurrent requests
Unlimited revisions
Motion design
Collaboration
Dedicated project manager
Team-wide access
Centralized communication
Secure Design Elite Platform
Weekly video call
Your plan also includes
Pause or cancel anytime
You own the source files
Inclut dans tous les plans
Collaboration
Chef de projet dédié
Accès pour toute votre équipe
Communication centralisé
Votre plan inclut aussi
Pause ou arrêt à tout moment
Vous êtes propriétaire des fichiers sources
Plateforme sécurisée Design Elite
Brand guidelines: common questions
What are brand guidelines and what are they for?
Brand guidelines set the rules for using your visual identity: logo and variants, color palette, typographic hierarchy, grids, image treatment. Their purpose is to make sure anyone working on your brand applies it the same way.
Brand identity or brand guidelines: what's the difference?
The brand identity is the set of elements that get created (logo, colors, typography). The guidelines are the document that governs how they are used. You create the identity, then you document it.
What exactly do your brand guidelines contain?
Logo and variants with clear space and minimum sizes, color palette with CMYK, RGB and hex references, typographic hierarchy, grids and spacing, iconography treatment, plus application examples and counter-examples.
Can brand guidelines be updated over time?
Yes, and they need to be: a frozen document is obsolete within a year. With the subscription, the team that built your guidelines extends them to new formats as the brand grows.



























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