A professional and memorable logo, delivered in 48 hours

It depends on what customers already recognize. If a shape, a color or a letterform is genuinely tied to your brand, redesigning it costs less and loses less recognition than an entirely new mark. If your business has shifted so far that the old mark now misleads people, starting over is defensible. We audit what you have before making that call.

By changing what has dated and keeping what identifies. What dates: gradients, drop shadows, bevels, typefaces stamped with a decade, proportions that fall apart at small sizes. What identifies: the overall silhouette, the dominant color, the one detail customers mention unprompted. We show you two levels of redesign, one restrained and one bolder, so you can decide with both side by side.

It gets redrawn. Email signatures, document headers, social profiles, business cards and deck templates are covered by your subscription, so you are not running two logos side by side for a year. Your old files come back to you archived, in case printed material still in circulation needs identifying later.

The audit and the two proposed levels come first. Once you pick a direction, refinement, lockups and final files follow. Rolling the new mark across existing collateral then runs at whatever pace your priorities set, with no new quote.

No, because a redesign is a constraint problem before it is a creative one. It requires knowing what customers recognize in your current mark and how far you can move it before that recognition breaks. A generator sees neither your existing logo, nor your market, nor how your mark behaves on the surfaces you actually use.