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Withings: producing premium AI visuals on never-before-seen products, for several global markets
Écrit par
Mathilde Bréhaut
Designer chez Design Elite
Mise à jour le
June 7, 2026
min
The challenge: to produce at volume for a global connected health brand
Withings is a leading French brand in the world of connected health. Smart scales, smart watches, blood pressure monitors, sleep analyzers... Each product is designed to allow its users to better understand their body and to better care for themselves. A brand with an international presence - especially on the Australian market, with globally recognized product innovations - and very high visual standards.
When Withings contacts us, the problem isn't a lack of brand image. It is a solid, recognizable, premium one. The problem is a lack of production capacity. Internal teams are saturated, campaigns follow one after another, and the volume of visual assets exceeds what they can absorb alone. In addition, there is a key strategic challenge: integrating artificial intelligence into creative production, with a sufficiently high level of finish to correspond to the brand's premium positioning.
Withings is opening a call for tenders. Several agencies are competing on a real brief. Design Elite is one of them.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
Our intervention: winning the tender thanks to an exceptional visual AI
We responded to the call for tenders with a concrete demonstration of the type of briefs they submit on a daily basis. Creative ads, marketing assets, AI visuals, multi-format combinations, banners, emails, product visuals...
What made the difference: our mastery of artificial intelligence applied to products that we have never physically seen. Withings regularly releases new scales, watches and medical devices. We work from photos available online and produce AI visuals that look like real photos of the product - with a level of realism and finish that impressed the teams from the first deliveries.
It's a rare skill: do high-level AI on objects you don't know, don't have in your hands, and deliver something that seems to have been shot in the studio. Each batch includes an average of six AI concepts in several formats, covering several regions and several marketing teams simultaneously.
We also work on print, assets for paid campaigns, and multi-market communication media - including campaigns specific to the Australian market.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
Withings is still an active customer. We work with two distinct marketing teams covering multiple geographic areas, on a variety of products and campaigns. The feedback from the teams is regularly very positive - amazed by the quality of the AI visuals we produce for products that they simply presented to us via online photos.
This level of execution - premium AI on unknown products, responsiveness, multi-market expertise - has made Design Elite a recognized production partner in the Withings ecosystem. For a brand as demanding and international, which is constantly innovating and which covers markets as diverse as Europe, Australia and the American market, being a recurring and trustworthy partner is a proof in itself.
Design Elite accompanies Withings visual after visual, campaign after campaign, market after market - with the same rigor at each delivery.
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