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Permifast: The booking.com for driving schools
Contents
The challenge: supporting a constantly evolving productOur intervention: rapid iteration, varied contents, continuous production
The challenge: supporting a constantly evolving product
Permifast is a platform that is revolutionizing learning to drive in France. A true “Booking.com for driving schools”, it allows individuals to quickly book driving lessons while offering driving schools a complete tool to manage their business.
Its promise: to facilitate, accelerate and digitize access to driving licenses, in a previously unstructured ecosystem.
But behind this ambitious mission lies a product that is constantly changing. When the founder of Permifast contacted us, the project had just pivoted again — and the freelance designers in place couldn't keep up.
The product had evolved too quickly, and communication media such as interfaces were no longer up to date.
We needed a design team that could understand business challenges, iterate continuously, and be available at any time.
Second major challenge: the diversity of needs. Between the SaaS interfaces on the driving school side, the marketing visuals, the video tutorials for users... the skills required went well beyond the classic UX/UI.
Motion design, landing pages, emailings, banners... it was imperative to centralize all production with a single interlocutor capable of managing this wealth of formats.
It is in this demanding and changing context that Permifast called on Design Elite, to structure and accelerate all its design production.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
Our intervention: rapid iteration, varied contents, continuous production
For more than six months, Design Elite has been supporting Permifast in its mission to simplify access to a driver's license. Our role is clear: to become a design team on request, capable of responding quickly to a wide variety of needs while maintaining a strong visual coherence.
On the product side, we worked to apply the basic artistic direction to all the digital media used by driving schools. This includes Figma mockups for user interfaces and administrators, but also educational materials, explanatory visuals or emailings.
All in a logic of coherence and accessibility.
We also produced over 50 motion design videos serving as tutorials, intended for driving schools to help them use the platform effectively.
Each video is scripted, animated, soundproofed, and designed to be immediately understandable, without overload or technical jargon.
At the same time, we created dozens of Marketing landing pages, allowing the customer to test different communication angles and optimize conversions.
Each page is designed to be testable, measurable, and duplicable according to the targeted targets.
This diversity of interventions makes Design Elite a central partner for Permifast, able to follow their dynamics while ensuring constant quality.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
By structuring all design production at Design Elite, Permifast was able to respond to two critical challenges: maintaining a coherent graphic course despite product developments, and gaining efficiency in creating supports.
Thanks to our support, the team was able to accelerate its test cycles, industrialize its communication and avoid the friction associated with the management of several service providers.
Our team processes on average 12 requests per month : landing pages, motion videos, interfaces, emails, marketing assets...
Each deliverable is designed to be directly usable by their internal teams or their commercial partners. By centralizing everything with us, they save precious time while maintaining constant quality.
Les motion design tutorial videos have transformed the driving school experience, by making the platform more accessible and understandable from the first use.
The result: less customer support, more autonomy for users, and a professional and reassuring brand image.
On the marketing side, the Testable landing pages have made it possible to multiply acquisition experiments, with frequent A/B tests and an ability to quickly validate or reject hypotheses.
The customer particularly appreciates our responsiveness and our ability to offer several versions of the same concept, which enhances their rapid iteration strategy.
Today, Design Elite has become a key partner in the growth of Permifast, able to follow their strategic evolutions while guaranteeing irreproachable visual quality at each point of contact with their users.
