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Paloma: 50 trials, an iconic racket, a launch ready for 2025
Écrit par
Mathilde Bréhaut
Designer chez Design Elite
Mise à jour le
June 7, 2026
min
The challenge: translating a strong product vision into a differentiating design
Paloma is an ambitious new brand of padel rackets, designed to establish itself as a reference from its launch. With a clear and demanding vision, the founder wanted to design a product with a strong identity, both aesthetic and technical.
But after several months of collaboration with freelancers, the observation is clear: no design really meets his expectations. The proposals are bland, poorly executed, or too close to what already exists on the market.
Another major challenge: before even thinking about branding or marketing, we had to Fully model the racket, in its forms, patterns, textures, to be able to communicate effectively with factories about production possibilities.
It is in this context that he calls on Design Elite, with a double objective: create a striking design and design a unique and industrializable product.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
Our mission: to create a strong design and a racket that is recognizable among all
We have launched a rapid, creative and structured approach.
In just 3 rounds, we delivered over 50 design proposals, playing with shapes, patterns, contrasts and color palettes.
Each version pushed a different axis: sometimes radical, sometimes more sober, always centered on the idea of performance.
Once the design was validated, we modelled The Paloma racket from zero, based on the client's brief: a form aggressive, powerful, almost demonic, able to stand out visually on a court.
We delivered several modelled versions of the product to allow the customer to discuss with their factory and validate the final version.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
Thanks to our collaboration, Paloma was able to reach a decisive milestone: go from a fuzzy idea to a finalized product, validated by the factories, and ready to be marketed in 2025.
The Paloma racket now has an identifiable, original and striking design, designed to make an impression at first sight.
Our ability to generate more than 50 proposals in 3 rounds allowed the client to test, refine and validate a strong direction, without compromising on their vision. Our 360° support, from graphic design to product modeling, played a key role in the success of the project.
The customer highlights the quality of our proposals, our Understanding the brief, and the fluidity of exchange.
A great proof that Design Elite also knows how to meet the most demanding technical and creative challenges, even when it comes to creating a physical object from A to Z.
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