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MaisonDutemps: Emails that convert, an image that inspires confidence
Écrit par
Mathilde Bréhaut
Designer chez Design Elite
Mise à jour le
June 7, 2026
min
The challenge: redesign the customer experience to boost conversions and brand image
MaisonDutemps is a fast-growing French watch brand, specializing in the sale of watches with exceptional value for money. Driven by an elegant and accessible aesthetic, the brand seduces a large audience thanks to its trendy and e-commerce positioning.
After a successful launch, MaisonDutemps was looking to reach a new level: significantly improve its customer reception experience and optimize the performance of its digital campaigns.
Their main need: a complete overhaul of their welcome flow, with a more engaging, more coherent communication strategy, and visual materials capable of increasing conversion rates.
They also needed powerful visual content for their advertising campaigns and their site: pop-ups, iconography, social media visuals...
The objective: to install a more premium and more reassuring brand image to maximize purchasing action.
MaisonDuTemps gave us this mission for 6 months via our subscription formula, relying on our team to produce quickly, well, and with impact.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
Our mission: transform customer email onboarding and strengthen their digital presence
To meet their challenges, we have activated a series of visual levers:
- Redesign of the welcome flow with clear, elegant and engaging email visuals
- Creating custom pop-ups to boost opt-ins and encourage purchases
- Ad campaign design impacting on social networks
- Redesign of their iconography to reinforce their premium image
- Social media content creation adapted to their brand tone
The work process was structured and smooth. Maison-Dutemps sent us clear and detailed briefs, including formats, goals, and messages for each deliverable. En 48 to 72 hours, each creation was delivered, with the possibility of requesting unlimited revisions.
This pace allowed us to quickly iterate and align our creations with the expected performances.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
The results exceeded expectations in the first weeks:
- +50% in turnover generated by email
- +25% opt-in rate on the welcome flow
- x2 on the revenue generated by the quiz
- x2 on the opt-in rate for the flow quiz
- +90% revenue per email sent
In less than 5 weeks, the two most strategic flows of MaisonDutemps have quintupled their turnover, proof of the concrete impact of well-thought-out design execution.
Our work has also made it possible to lay the foundations for a more premium image, which inspires more confidence in new visitors and encourages the act of buying.
This project highlighted the effectiveness of a model based onrapid iteration, consistent quality and a keen understanding of marketing issues.
MaisonDutemps continues today to capitalize on this dynamic, with Design Elite as a trusted partner to develop its brand in line with its ambitions.
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