Made: Affirming the universe of an urban restaurant with high potential from its launch

The challenge: to structure an artistic direction around a simple logo

Made is a new generation hamburger restaurant, based in Paris, which focuses on premium product quality, careful branding and a meticulous customer experience.

With a visual identity still under construction — a logo and a color palette as the only starting elements — Made needed to strengthen its visual universe and acquire professional assets to support its launch.

They called on Design Elite for several needs: enrich their artistic direction, produce a clear and impactful presentation deck, test logo variations and create a Motion design animation to strengthen their image on digital media.

The challenge: to professionalize and enrich their image before opening, while maintaining the young, urban and direct spirit that is the strength of the concept.

Our mission: to enrich their brand universe without altering their DNA

In a few days, we delivered a set of creations that allowed Made to take a real graphic turn:

• Iterations around their logo, to explore variations in shape and treatment
• Logo motion design, designed for screens, the site or social media content
• Presentation deck, structured to present the brand to partners or investors
• Expansion of the AD, with typographical suggestions, color combinations, and initial visual intentions to create a coherent graphic system

We worked hand in hand with the Made team to ensure that each element remained true to their original tone: simple, direct, qualitative.

A few months after the opening, Made is already showing nearly 500 customer reviews With a Rating of 4.9/5 — proof that the overall experience is appealing.

Thanks to the assets delivered by Design Elite, the brand launched with a strong, coherent and professional image, without the need to recruit an internal design team.

And that's also the strength of our model: to allow brands like Made to successfully launch them quickly, cleanly, and independently.A short mission, but with a high impact — just what they needed.