.svg)
Made: Affirming the universe of an urban restaurant with high potential from its launch
Écrit par
Mathilde Bréhaut
Designer chez Design Elite
Mise à jour le
June 7, 2026
min
The challenge: to structure an artistic direction around a simple logo
Made is a new generation hamburger restaurant, based in Paris, which focuses on premium product quality, careful branding and a meticulous customer experience.
With a visual identity still under construction — a logo and a color palette as the only starting elements — Made needed to strengthen its visual universe and acquire professional assets to support its launch.
They called on Design Elite for several needs: enrich their artistic direction, produce a clear and impactful presentation deck, test logo variations and create a Motion design animation to strengthen their image on digital media.
The challenge: to professionalize and enrich their image before opening, while maintaining the young, urban and direct spirit that is the strength of the concept.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
Our mission: to enrich their brand universe without altering their DNA
In a few days, we delivered a set of creations that allowed Made to take a real graphic turn:
- Iterations around their logo, to explore variations in shape and treatment
- Logo motion design, designed for screens, the site or social media content
- Presentation deck, structured to present the brand to partners or investors
- Expansion of the AD, with typographical suggestions, color combinations, and initial visual intentions to create a coherent graphic system
We worked hand in hand with the Made team to ensure that each element remained true to their original tone: simple, direct, qualitative.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
A few months after the opening, Made is already showing nearly 500 customer reviews With a Rating of 4.9/5 — proof that the overall experience is appealing.
Thanks to the assets delivered by Design Elite, the brand launched with a strong, coherent and professional image, without the need to recruit an internal design team.
And that's also the strength of our model: to allow brands like Made to successfully launch them quickly, cleanly, and independently.A short mission, but with a high impact — just what they needed.
.avif)
.avif)
