Saint Cômenne: An elegant rebranding to revive a Provençal family winery

The challenge: to dust off the image of a traditional house without losing its soul

Located in La Cadière d'Azur since 1950, La Saint Cômenne is a family wine cellar emblematic of the Bandol region. It offers a fine selection of local wines (Bandol, Mont Caume, Côtes de Provence), as well as a range of artisanal delicatessens (tapenades, jams, syrups, syrups, truffle products).

Despite the richness of its offer and its history rooted in the Provençal region, the cellar suffered from a lack of visibility. Its brand image was perceived as outdated, unidentifiable, and no longer reflected the quality of its products or the experience offered.

The challenge was clear: Bringing visual identity back to life, by modernizing it without betraying its family roots. It was necessary to reposition La Saint Cômenne as a cellar with character, authentic and refined, capable of attracting local and tourist customers alike.

It is in this context that Design Elite was asked, with a mission that was both creative, strategic and rooted in respect for heritage.

Our mission: to enhance authenticity through a new visual identity

To support this shift, we designed a new complete visual identity :

• Logo and graphic charter, inspired by craft codes and Provençal landscapes
• Flyers promotional and informational items for the store
• Traffic signs modern and elegant, visible from the road
• Social media advertising visuals, combining tradition and contemporary aesthetics

Each deliverable aimed to modernizing the image while maintaining the cellar's DNA: authenticity, quality, proximity.

In a few weeks, Saint Cômenne saw the first concrete benefits of its new image:

• One better physical visibility, thanks to clear and elegant signage
• One more consistent image, aligned with the quality of its products
• One increased attendance, especially new customers attracted by more modern branding
• A solid base for develop local and digital communication

Today, Saint Cômenne enjoys a professional, aesthetic and reassuring identity, which respects its history while projecting it into the future.

The project showed that with few words, but good listening, you can create a powerful and lasting rebrand.

And as is often the case at Design Elite: we are here to make things simple, beautiful, and effective - even for those who have never touched a brief in their life.