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Saint Cômenne: An elegant rebranding to revive a Provençal family winery
Écrit par
Mathilde Bréhaut
Designer chez Design Elite
Mise à jour le
June 7, 2026
min
The challenge: to dust off the image of a traditional house without losing its soul
Located in La Cadière d'Azur since 1950, La Saint Cômenne is a family wine cellar emblematic of the Bandol region. It offers a fine selection of local wines (Bandol, Mont Caume, Côtes de Provence), as well as a range of artisanal delicatessens (tapenades, jams, syrups, syrups, truffle products).
Despite the richness of its offer and its history rooted in the Provençal region, the cellar suffered from a lack of visibility. Its brand image was perceived as outdated, unidentifiable, and no longer reflected the quality of its products or the experience offered.
The challenge was clear: Bringing visual identity back to life, by modernizing it without betraying its family roots. It was necessary to reposition La Saint Cômenne as a cellar with character, authentic and refined, capable of attracting local and tourist customers alike.
It is in this context that Design Elite was asked, with a mission that was both creative, strategic and rooted in respect for heritage.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
Our mission: to enhance authenticity through a new visual identity
To support this shift, we designed a new complete visual identity :
- Logo and graphic charter, inspired by craft codes and Provençal landscapes
- Flyers promotional and informational items for the store
- Traffic signs modern and elegant, visible from the road
- Social media advertising visuals, combining tradition and contemporary aesthetics
Each deliverable aimed to modernizing the image while maintaining the cellar's DNA: authenticity, quality, proximity.
Unlimited requests, fast results
Submit as many briefs as you need. Our plans allow you to manage a continuous flow of design requests, without limits and without friction, and at an economic cost.
In a few weeks, Saint Cômenne saw the first concrete benefits of its new image:
- One better physical visibility, thanks to clear and elegant signage
- One more consistent image, aligned with the quality of its products
- One increased attendance, especially new customers attracted by more modern branding
- A solid base for develop local and digital communication
Today, Saint Cômenne enjoys a professional, aesthetic and reassuring identity, which respects its history while projecting it into the future.
The project showed that with few words, but good listening, you can create a powerful and lasting rebrand.
And as is often the case at Design Elite: we are here to make things simple, beautiful, and effective - even for those who have never touched a brief in their life.
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